Cheryl McCormick Brown

General Sales Manager @PulteGroup

Tampa, FL, US
MOBILE NUMBERS
+18•••••••80

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WORK HISTORY

Mar 2021 — Present

General Sales Manager @PulteGroup

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Tampa, FL, US

EDUCATION

1989 — 1993

University of South Florida

Mass Communications, Advertising and Marketing

1998 — 2000

University of South Florida

Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

SKILLS

CondosStrategic PlanningAdvertisingLeadershipEvent PlanningPublic SpeakingBrand DevelopmentMarket ResearchNew Business DevelopmentAccount ManagementReal PropertyRecruitingMarket PlanningReal EstateNegotiationMarketing ManagementMarket AnalysisSalesOnline MarketingLead GenerationContract NegotiationSellingBusiness DevelopmentPurchasingMarketing CommunicationsReal Estate DevelopmentCreative Marketing SolutionsResidential HomesSellersMarketingPublic RelationsBudgetsSocial Media MarketingBrand ManagementMarketing StrategyTrade ShowsEmail MarketingInterior DesignDirect MarketingSmall Business

ABOUT CHERYL MCCORMICK BROWN

I am currently a General Sales Manager for Pulte Group, West Florida Division. With over 70 years in the homebuilding industry, The Pulte Group (which includes the Centex, Del Webb and Pulte brands among others) is now the 3rd largest builder in the country with operations in more than 40 markets. The people and culture at Pulte are second to none. I was most recently the Regional Sales Manager for Park Square Homes-working to help develop “land and brand” in a newly launched market-and increased sales by over 300%. Prior to stepping back into the homebuilding/sales leadership role, I was the VP, Marketing & Business Development for Zelen Communications in Tampa, Florida-specializing in website development, traditional advertising, SEO, PPC, social media strategies and overall brand development primarily in the Homebuilding/Real Estate/Construction industry.I was Community Sales Manager for Homes by Westbay at Innisbrook Golf Resort & Spa and Area Sales Manager for Taylor Morrison\'s Tampa Division. I\'ve developed, built and run sales teams of up to 20 sales associates, opened more than 50+ new communities and spearheaded all aspects of traditional & web based marketing & sales initiatives. Prior to joining Taylor Morrison, I was Director of Sales and Marketing for JMC Communities at the Towers of Channelside where I managed the sales team. We successfully won the sales and marketing contract for a group of investors (4 banks, a hedge fund and a Receiver) to lead the project out of Receivership and into a \"Sold Out\" status-selling over 135 units in just over a year (under budget and surpassed ROI by 150%) Prior to the drastic shift of the RE market, I led sales & marketing teams for national builder Ryland Homes. I ran the sales operations for the northern communities in Tampa-as well as the in-house marketing department.Together with an MBA from the University of South Florida, Florida Real Estate Associate License, leadership in local, state and national professional and community organizations, my mastery opens the door to business affiliations few marketing professionals can match.

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