Cheryl Mason

Role
Executive Director, Digital Marketing Strategy at JPMorganChase
Location
Chicago, IL, US
LinkedIn followers
500 followers
Finance & AccountingView LinkedIn profile

About Cheryl Mason

Digital Marketing Strategist with 20 years of B2B marketing experience in the financial…

Experience

  1. Executive Director, Digital Marketing Strategy

    JPMorganChase

    Jul 2014 — Present

    Head of Digital Marketing for Commercial Bank - Recognized for delivering innovative B2B campaigns with record-breaking results - Lead a talented team of digital strategists with core competencies in data science, analytics, web development, email marketing, nurture/automation programs, social media, paid media, SEO/SEM, virtual events and more - Ensure close alignment with data, tech, content and sales teams to drive program success - Work passions include team-building, brand strategy, client experience, program optimization and work-life balance

Education

  • Michigan State University

    BA, Advertising

    1997 — 2001

Skills

  • Direct Marketing
  • Marketing Communications
  • Financial Services
  • Market Research
  • Email Marketing
  • Marketing Strategy
  • Integrated Marketing
  • Analytics
  • Strategy
  • Digital Marketing
  • Marketing
  • Relationship Management
  • User Experience

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Cheryl Mason — Executive Director, Digital Marketing Strategy at JPMorganChase in Chicago, IL, US | Unifers