Cheryl L. Christofi

WORK HISTORY

SKILLS

ABOUT CHERYL L. CHRISTOFI

Accomplished and adaptable creative executive, consistently achieving top performance. Demonstrated ability to inspire, lead, and energize creative teams, consistently delivering cutting-edge, on-brand solutions. An advocate for fresh ideas, a seasoned collaborator, and a strategic visionary committed to surpassing corporate targets and propelling business expansion.As Vice President of Creative, I assume full responsibility for the creative landscape for CTS, an off-price brick-and-mortar home goods retailer specializing in seasonal products. My primary objective is to formulate and implement compelling creative strategies that align seamlessly with the company\'s goals and objectives. I orchestrate a talented team of creative experts, encompassing designers, writers, artists, and other creative professionals, to consistently produce high-caliber, impactful creative initiatives that adhere to project timelines and budgets. Additionally, I led the Project Management team and oversaw In-store Marketing activations.• Achieved a 15% cost savings by managing a budget of $2.25M, delivering all assets on time. • Created 1500+ marketing materials yearly, including video, radio, social media, web, email, and print. • Designed a 360-degree brand campaign, CTS-ing, to reposition the company to attract a younger demographic based on the insight that people love celebrating all life’s moments.• Spearheaded the design and development for the launch of our Loyalty Program, CTS-ing! Insider concept through completion in 2.5 months. Captured over 85K new email subscribers in less than three months of program launch.