Cheryl Joost Schoder

About Cheryl Joost Schoder

Communications and Marketing Professional focused on Content and Campaign Development for Social Media and Digital platforms.Industries/Companies/Clients: Pharmaceutical, CPG, Minwax, Gorilla Glue, Benjamin Moore, Verizon, Apple, Samsung, Google, Remington Men\'s RazorsDedicated and enthusiastic marketing professional with 15 years of experience in driving overarching strategy, narrative, channel planning, end-to-end marketing plans, and performance accountability. Proven success in social media, digital marketing, content marketing, and overarching consumer marketing campaigns in fast-paced environments. Innate ability to work cross-functionally and break down silos even in highly matrixed organizations. I am a highly motivated and results-oriented individual with a strong understanding of the marketing landscape. I am also a creative thinker and I am always looking for new ways to reach and engage target audiences.I am a driven and reliable marketing professional with a passion for excellence and positivity. I have a deep understanding of the marketing landscape and I am skilled at crafting content and strategy that connects with target audiences. I effectively utilize various platforms to achieve and exceed brand goals and marketing ROI. I am also skilled at maximizing budgets, team collaboration, and time management.Highlights:Verizon - • Created a strategic approach that exceed Shopper Visit benchmarks by 27% for the 2022 Valentine’s Day Campaign; a 35% YoY increase and a Cart Add Rate of 93% above benchmark.• Worked with internal consumer research and insights team and performed A/B message testing to develop new messaging for a Military Segment Pricing Plan campaign that exceeded Phone Gross Add benchmarks by 23%.• Shorty Award Winner for the Samsung Galaxy Z Series Launch. Partnered with multi-platinum hitmaker Timbaland to remix the idea of a typical phone launch using Artificial Intelligence within Social Media.• Won daily Share of Conversation various times during the Samsung Galaxy Z Series launch, beating out AT & T and T-Mobile; ultimately resulting in ‘winning’ the phone Pre-order time frame. Benjamin Moore - • Increased website referral traffic from 1.5% to 11%.• Increased Engagement Rate from 3% to 14%.• Increased Audience size on average 26% each year.• Hosted several Facebook Live Events regarding Benjamin Moore’s Color of the Year launches.Specialties: Marketing Strategy, Social Media Strategy, Digital Marketing, SEO, Copy Writing/Editing, Creative Thinking, Budgets, Go to Market execution, Analytics, KINDNESS.

Experience

1. Digital Communications Manager

   Daiichi Sankyo US

   Sep 2023 — Present · Basking Ridge, NJ, US

   Lead strategy and content development of Daiichi Sankyo U.S. social media channels and digital platforms from an R&D and innovation standpoint. Partner with and support the Product Comms team, ensuring all R&D milestones are highlighted within the appropriate social media channels. Serve as a strategic communications advisor to executive leaders developing content, tone of voice driving visibility and thought leadership. Align content needs with corporate objectives to strengthen and elevate organizational reputation and brand recognition and employee engagement while advancing and expanding the organization’s digital strategy.In this role I- Lead the development and execution of high-impact content highlighting key R&D milestones, ensuring scientific accuracy, strategic alignment, and compelling storytelling - Oversee and streamline the legal and regulatory review process to ensure all communications meet brand, compliance, and industry standards - Serve as a strategic digital communications advisor to Executive Leaders, shaping Thought Leadership content strategies and executive voice across channels - Direct the coordinated creation of simultaneous press releases, driving alignment and consistency across multiple products, patient populations, and disease states - Author content for the U.S. blog, showcasing scientific advancements and reinforcing corporate narrative - Collaborate seamlessly across cross-functional teams, adapting communication approaches to diverse work styles while ensuring unified outcomes - Cultivate strong relationships with key stakeholders - Serve as a key Corporate Communications legal reviewer within Veeva - Manage and guide agency partners, ensuring high-quality deliverables, operational excellence, and optimal use of resources- Digital lead for the first major consumer-facing communications campaign

Education

• University of Lynchburg

  Bachelor of Arts, Communication Studies: Social Influence Emphasis

Skills

• Journalism
• Digital Strategy
• Crisis Communications
• Press Releases
• Speech Writing
• Public Relations
• Internal Communications
• Organization
• Media Relations
• Twitter
• SEO
• Marketing Communications
• Facebook
• Google+
• Integrated Marketing
• New Media
• Cision
• Management
• Brand Development
• Editorial
• Project Coordination
• Reputation Management
• Tweetdeck
• Corporate Communications
• Public Speaking
• Leadership
• Social Media Marketing
• Blogging
• News Writing
• Content Strategy
• Media Lists
• Content Development
• Digital Marketing
• Strategic Communications
• Advertising
• Writing
• Social Media
• Spanish
• Interviews
• Publishing