Cheryl Faust

About Cheryl Faust

Experienced Global Account Director with a demonstrated history of working in the…

Experience

1. Senior Director, Global Accounts

   HelmsBriscoe

   Nov 2009 — Present

   As the global leader in meeting procurement, HelmsBriscoe leverages the experiences of more than 1300 associates spanning over 40 countries to deliver world-class solutions. The sheer volume of room nights booked and the collective insights shared between our seasoned associates is beyond comparison. Our process gives you back valuable time. With the strength of the most trusted and largest site selection firm in the world behind you, your negotiating power just increased exponentially. How it works: Whether it be a hotel room block of at least 10 rooms, meeting space, or both, we discuss your program needs. We can even assist with cruises. HelmsBriscoe then creates a request for proposal (RFP) to evaluate potential venues. As a result of our proprietary hotel database and global relationships, you will receive up to three times the amount of responses to your RFP. We do the research, track down the answers, follow up with the venues that meet your criteria and manage the process on your behalf. Once you have reviewed the report that I compile and selected a hotel, I negotiate contract terms and concessions on your behalf. Although I will negotiate for you, you retain control over all decisions and have the final say on the contractual terms. Because of our immense buying power and unmatched industry relationships, our hotel partners do not raise rates in order to pay our commissions; they recognize it as the cost of doing business and pay us out of their corporate marketing budgets.

Skills

• Hospitality
• Sales Operations
• Hotels
• Trade Shows
• Convention Services
• Sales
• Negotiation
• Management
• Leadership
• Event Management
• Meeting Planning
• Budgets
• Marketing