Cheryl Dutton

Senior Vice President, Chief Marketing Officer

Role: Senior Vice President, Chief Marketing Officer at Altra Federal Credit Union
Location: La Crosse, WI, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Cheryl Dutton

SUMMARY OF QUALIFICATIONS: Extensive, successful background in marketing and sales management.Demonstrated ability to research, develop, and implement strategic plans to facilitate corporate growth and profitability.Proven experience in managing a wide variety of concurrent projects and activities with limited resources requiring effective time management skills and the utilization of outside agencies where appropriate.Strong leadership skills. Accomplished at involving and empowering employees and co-workers of varying levels of responsibility to assimilate complex situations, define issues and goals, and develop clear solutions with measurable results. Excellent written and oral communication skills. Experienced in the development and delivery of internal and external presentations that have resulted in increased volume and share gain for the corporation. Proven sales record.Creative problem solver.Positive and energetic.Community oriented.Specialties: advertising, brand management, budgeting, business presentations, catalogs, consulting, customer relations, event management, market planning, market research, marketing communications, merchandising, new business development, new product development, packaging, pricing, promotional materials, proposal writing, public relations, retail sales, sales, shipping, strategic planning, supervisory skills, trade shows,

Experience

Senior Vice President, Chief Marketing Officer
Altra Federal Credit Union
Dec 2021 — Present · WI, US

Education

University of Wisconsin-La Crosse
Bachelor of Science, Marketing
1982 — 1986

Skills

Market Research
Business Development
Online Marketing
Budgets
Market Planning
Advertising
Creative Direction
Brand Management
Marketing Strategy
Strategic Communications
Business Planning
Brand Development
Customer Satisfaction
New Business Development
Public Relations
Press Releases
Pricing
Integrated Marketing
Time Management
Retail
Trade Shows
Direct Marketing
Budgeting
Online Advertising
Account Management
Market Analysis
Strategy
Sales
Marketing
Email Marketing
Leadership
Event Management
Management
Social Media Marketing
Strategic Planning
Marketing Communications
Merchandising
Product Development

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