Cheryl Baldwin
Director of Marketing & Communications @WSI World
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WORK HISTORY
Director of Marketing & Communications @WSI World
I manage the Marketing & Communications team at WSI\'s corporate head office. My responsibilities include:• Managing the ongoing development of marketing strategies, programs and collateral utilized by our franchisees• Overseeing the creation of corporate communication strategies, including newsletters, articles, whitepapers, press releases, videos• Assisting in the coordination of our corporate strategic partner alliances with associations• Managing all marketing related systems including our internal Brand Marketing System• Providing guidance in the development of lead generation and lead nurturing campaigns • Leading various market research projects including our trends reports and services guides• Maintaining all marketing related policies and guidelines• Overseeing the management of our social channels and syndication strategies
EDUCATION
University of Windsor
BA
SKILLS
ABOUT CHERYL BALDWIN
Marketing Executive with substantial expertise and knowledge of the digital marketing landscape. Experience in inbound marketing, content marketing, social media, website management, communications, and digital advertising. Specialties: HubSpot, Design Management, Content Marketing Strategies, Social Media Marketing, Inbound Marketing, Paid Search, Email Marketing, Corporate Communications, Digital Marketing Campaigns.
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