Cheryl Ashby

Senior Manager, Cloud Finance @PwC Canada

Calgary, AB, CA

As a Senior Manager in PwC’s Cloud Finance team, I help high-net-worth individuals and private business owners make sense of their finances, stay on top of regulations, and plan for the future. I work closely with clients to solve problems, improve their financial systems, and find better ways to run their operations.My work focuses on making sure clients stay compliant, manage risk, and make smart financial decisions that support their long-term goals. I also help them understand how changes in rules or tax laws might affect them, and I guide them through those changes with clarity and confidence.Beyond client work, I’ve played a key role in building and growing our team. I’ve helped with, training, pitching, collaboration and creating a positive, high-performing culture where people support each other and do great work. I’m passionate about mentoring others, creating efficient processes, and leading with kindness and courage.Highlights:• Support high-net-worth clients with compliance, financial reporting, and business planning.• Help clients improve how they manage their finances using cloud-based tools.• Guide clients through changing tax rules and financial regulations.• Build strong client relationships by offering clear advice and dependable support.• Contributed to growing our Cloud Finance team through hiring, mentoring, and leadership.• Focused on making financial processes simpler, faster, and more effective for clients and our team.

The University of British Columbia

Diploma in Accounting, Accounting

Chartered Professional Accountants of Canada (CPA Canada)

CPA, CGA, Accounting and Finance

Vancouver Island University

Bachelor of Arts Degree, Major: Business

University of Alberta

Executive MBA

Vancouver Community College (In Progress)

Provincial Instructor Diploma Program