Cheryl A. Rozier
Senior Manager, Product Marketing Strategy Acquisition @Healthfirst
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WORK HISTORY
Senior Manager, Product Marketing Strategy Acquisition @Healthfirst
New York, NY, US
EDUCATION
Metropolitan College of New York
MBA, Media Management
MA, Media Studies, New School University
Master of Arts, Media Studies
Rutgers University
Mini-MBA™, Digital Marketing Certification, Digital Marketing
Pace University - Lubin School of Business
BBA, Marketing
SKILLS
ABOUT CHERYL A. ROZIER
Integrated marketing executive with omni-channel experience. I have led internal business teams and creatives along with external agencies to execute marketing campaigns across media channels. I’m a problem solver interested in data driven strategies and creative ideas that coexist to enhance engagement with audiences and grow sales. I operate around challenging existing ideas, leveraging assets and delivering data that can be used to learn, test and grow into the future. I have directed experiential events for B2B and B2C engagement opportunities to increase brand awareness in support of product sales growth. Supportive of business partners and colleagues alike in identifying, mapping and achieving long term growth. I use my skills to cultivate, nurture and deepen relationships. I motivate teams to collaborate, create and learn daily. My presentation and communication skills are utilized to provide clarity and gain consensus.With tested project management skills in a fast-paced environment, I’m adept at guiding multiple projects in various stages of execution, staying agile and delivering on time and budget. I believe in being adaptable to shifting priorities in a dynamic marketplace. I continue to be a problem solver focused on people and ideas that enhance engagement, build brands and drive growth.Competencies include:Integrated MarketingOmni-channel StrategyMedia PlanningProject ManagementClient and Vendor Relationship ManagementAudience Targeting and DevelopmentSocial Media StrategyTeam Leadership and MentoringContent StrategyAvailable for full time, contract, consulting and interim engagements.Contact me directly at c••••••••@gmail.com
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