Cheryl Williams

About Cheryl Williams

Marketing executive with 20+ years of experience driving go-to-market strategy, brand positioning, and revenue growth for B2B SaaS companies in fintech, healthcare, and ecommerce.A proven leader in building and scaling high-performing marketing teams, aligning product strategy to market opportunity, and delivering measurable impact across the full customer lifecycle. I specialize in crafting differentiated narratives that win in competitive markets—whether launching new products, entering new verticals, or repositioning for growth.My approach is grounded in data: I leverage market research, competitive intelligence, customer insights, and performance metrics to inform decision-making, optimize messaging, and prioritize initiatives. I’ve led initiatives that improved sales velocity, expanded TAM, and increased marketing-sourced pipeline through strategic segmentation, pricing/packaging strategy, and full-funnel campaign design.I thrive at the intersection of product, sales, and customer success—connecting strategic vision to execution. Experienced across startups and scaled orgs, I bring depth in enterprise marketing, ABM, buyer journey mapping, and voice-of-customer programs to drive adoption, retention, and category leadership.

Experience

1. Director of Product Marketing

   Redica Systems

   Aug 2025 — Present

Education

• Xavier University

  Bachelor's, Advertising, Studio Art

  1998 — 2002

Skills

• Product Marketing
• Social Media Marketing
• Lead Generation
• Direct Response
• Marketing
• Start-Ups
• Graphic Design
• Positioning
• Social Media
• Market Research
• Media Planning
• Product Development
• Logo Design
• Business Planning
• SEO
• Online Advertising
• Marketing Communications
• Email Marketing
• Public Relations
• Advertising
• Direct Marketing
• Marketing Strategy
• Copywriting