Cheryl Vickroy

Management Consultant, specializing in acquiring SBIR/STTR funding. Expert in Lean Startup and Performance Excellence. Emerita in commercializing innovation at University of Wisconsin-Madison; also Rutgers University.

Role
Principal at Bachner Vickroy Group
Location
Madison, WI, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Cheryl Vickroy

Extensive expertise in acquiring SBIR/STTR funding for small businesses (>$200M…

Experience

  1. Principal

    Bachner Vickroy Group

    Jan 2002 — Present · Madison, WI, US

    Founded and operate a boutique consulting firm assisting emerging technology-based enterprises to secure federal funding and validate opportunities via Lean Startup methods. • Assist clients to acquire >$200M in funding supporting commercialization of innovation.• Work collaboratively with several dozen small businesses to assess feasibility of early-stage, emerging technology opportunities and design effective commercialization strategies. • Perform primary market research via Lean Startup and Voice of the Customer along with other quality management tools to design emerging products and services. • Assist clients to achieve performance excellence using process improvement and Malcolm Baldrige National Quality Award guidelines.

Education

  • University of Wisconsin-Milwaukee

    BBA, Marketing

  • Wisconsin School of Business

    MBA, Operations, Management and Human Resources

    2000 — 2002

Skills

  • Medical Devices
  • Grants
  • Project Planning
  • Leadership Development
  • Organizational Development
  • Consulting
  • Lean Startup
  • Product Development
  • Analysis
  • Fundraising
  • Marketing Strategy
  • Strategic Partnerships
  • Strategic Communications
  • Malcom Baldrige National Quality Award Consultant
  • Small Business
  • Grant Writing
  • Leadership
  • Program Management
  • Sbir/Sttr Funding Acquisition
  • Business Planning
  • Sbir
  • Evaluation
  • Commercialization
  • Data Analysis
  • Research
  • Funding
  • Strategic Thinking
  • Technology Commercialization
  • Public Relations
  • Business Strategy
  • Performance Improvement
  • Start-Up Ventures
  • Strategy
  • Marketing
  • Training
  • New Business Development
  • R&D Funding Acquisition
  • Public Speaking
  • Strategic Planning
  • Start-Up Environment

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Cheryl Vickroy — Principal at Bachner Vickroy Group in Madison, WI, US | Unifers