Cheryl Vickroy
Management Consultant, specializing in acquiring SBIR/STTR funding. Expert in Lean Startup and Performance Excellence. Emerita in commercializing innovation at University of Wisconsin-Madison; also Rutgers University.
- Role
- Principal at Bachner Vickroy Group
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Cheryl Vickroy
Extensive expertise in acquiring SBIR/STTR funding for small businesses (>$200M…
Experience
Principal
Jan 2002 — Present · Madison, WI, US
Founded and operate a boutique consulting firm assisting emerging technology-based enterprises to secure federal funding and validate opportunities via Lean Startup methods. • Assist clients to acquire >$200M in funding supporting commercialization of innovation.• Work collaboratively with several dozen small businesses to assess feasibility of early-stage, emerging technology opportunities and design effective commercialization strategies. • Perform primary market research via Lean Startup and Voice of the Customer along with other quality management tools to design emerging products and services. • Assist clients to achieve performance excellence using process improvement and Malcolm Baldrige National Quality Award guidelines.
Education
University of Wisconsin-Milwaukee
BBA, Marketing
Wisconsin School of Business
MBA, Operations, Management and Human Resources
2000 — 2002
Skills
- Medical Devices
- Grants
- Project Planning
- Leadership Development
- Organizational Development
- Consulting
- Lean Startup
- Product Development
- Analysis
- Fundraising
- Marketing Strategy
- Strategic Partnerships
- Strategic Communications
- Malcom Baldrige National Quality Award Consultant
- Small Business
- Grant Writing
- Leadership
- Program Management
- Sbir/Sttr Funding Acquisition
- Business Planning
- Sbir
- Evaluation
- Commercialization
- Data Analysis
- Research
- Funding
- Strategic Thinking
- Technology Commercialization
- Public Relations
- Business Strategy
- Performance Improvement
- Start-Up Ventures
- Strategy
- Marketing
- Training
- New Business Development
- R&D Funding Acquisition
- Public Speaking
- Strategic Planning
- Start-Up Environment
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