Cheryl Stallworth-Hooper
CEO and Board Member specializing in brand strategy, consumer insights, and marketing innovation. Global experience in corporations and non-profits.
- Role
- Founder at Shedlight.Org
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Cheryl Stallworth-Hooper
Cheryl Stallworth-Hooper passionately applies global brand-building experience to help…
Experience
Founder
Sep 2018 — Present · Stamford, CT, US
Cheryl passionately applies 25 years of global, private-sector brand-building experience to help non-profit organizations achieve greater social impact and increase social ROI. As a board member and a hands-on strategist, Cheryl uses consumer insights to help Shed Light and its clients develop strategies that drive social change and track their success by measuring what matters. Prior to ShedLight, Cheryl was CEO of Firefly, Kantar Millward Brown\'s North American qualitative research division, for over a decade. She prides herself in championing innovation and thought leadership that is changing the face of marketing. Earlier in her career, Cheryl worked in packaged goods, retail, financial services, health care and technology—both in the US and developing world. At Colgate-Palmolive, she was a worldwide Brand Director and General Manager / Guatemala, where she focused on improving oral health within low-income communities. As VP & General Manager, Multicultural Marketing, she developed high impact programs for driving growth in the rapidly growing poly-cultural market. At The Coca-Cola Company, Cheryl was Marketing Director / Central America and Caribbean.
Education
University of Wisconsin-Madison
MBA
Skills
- Marketing
- Market Research
- Customer Insight
- Marketing Strategy
- Competitive Analysis
- Segmentation
- Consumer Behavior
- Strategy
- Brand Management
- Brand Equity
- Consumer Behaviour
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