Cheryl Robinson

Marketing Manager, LexisNexis Risk Solutions - Creating innovative and compelling marketing messages and campaigns to create awareness and drive leads for sales. | Yoga Teacher- RYT 200

Role
Marketing Manager at LexisNexis Risk Solutions
Location
Dayton, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Cheryl Robinson

Dynamic, customer-focused and results-oriented individual with a background spanning sales, marketing and communications. I have expertise in developing and implementing creative and effective strategic plans designed to increase revenue, market share, and brand awareness. I am passionate about building strong business relationships and enjoy collaborating with colleagues to work toward a common goal. I believe in living a balanced life and one way I have found to effectively find balance is through a regular yoga and meditation practice. Recently certified, I am enjoying teaching others the benefits of the practice and helping them cultivate a calmer mind, a more flexible body and an open heart and spirit.LexisNexis® Risk Solutions leverages advanced analytics, vast data resources and proprietary linking technology to help organizations transform opportunity and risk decisioning. Our solutions help customers across industries solve daily business challenges such as identity verification and authentication, fraud defense, compliance and due diligence while streamlining workflows, increasing productivity and maximizing revenue.If I can be of assistance, please don\'t hesitate to reach out.For more information visit https://risk.lexisnexis.com/collections-and-recovery

Experience

  1. Marketing Manager

    LexisNexis Risk Solutions

    Mar 2010 — Present · Dayton, OH, US

    Responsible for developing, initiating and driving marketing strategies and plan development for the Receivables Management business. Manage and support all marketing activities including, but not limited to, lead demand generation activities (direct mail, advertising, email communications, events and webinars), content and sales tool development, and industry specific marketing communications to internal and external stakeholders. Work collaboratively with market planners, product management, sales and functional areas to ensure that the marketing efforts are on target/on brand and meet the needs of the organization from a lead generation, customer retention and thought leadership position.

Education

  • University of Dayton

    MBA, Marketing/Marketing Management, General

    1988 — 1989

  • University of Dayton

    BS, Marketing

    1982 — 1986

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Cheryl Robinson — Marketing Manager at LexisNexis Risk Solutions in Dayton, OH, US | Unifers