Cheryl Robinson
Marketing Manager, LexisNexis Risk Solutions - Creating innovative and compelling marketing messages and campaigns to create awareness and drive leads for sales. | Yoga Teacher- RYT 200
- Role
- Marketing Manager at LexisNexis Risk Solutions
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Cheryl Robinson
Dynamic, customer-focused and results-oriented individual with a background spanning sales, marketing and communications. I have expertise in developing and implementing creative and effective strategic plans designed to increase revenue, market share, and brand awareness. I am passionate about building strong business relationships and enjoy collaborating with colleagues to work toward a common goal. I believe in living a balanced life and one way I have found to effectively find balance is through a regular yoga and meditation practice. Recently certified, I am enjoying teaching others the benefits of the practice and helping them cultivate a calmer mind, a more flexible body and an open heart and spirit.LexisNexis® Risk Solutions leverages advanced analytics, vast data resources and proprietary linking technology to help organizations transform opportunity and risk decisioning. Our solutions help customers across industries solve daily business challenges such as identity verification and authentication, fraud defense, compliance and due diligence while streamlining workflows, increasing productivity and maximizing revenue.If I can be of assistance, please don\'t hesitate to reach out.For more information visit https://risk.lexisnexis.com/collections-and-recovery
Experience
Marketing Manager
Mar 2010 — Present · Dayton, OH, US
Responsible for developing, initiating and driving marketing strategies and plan development for the Receivables Management business. Manage and support all marketing activities including, but not limited to, lead demand generation activities (direct mail, advertising, email communications, events and webinars), content and sales tool development, and industry specific marketing communications to internal and external stakeholders. Work collaboratively with market planners, product management, sales and functional areas to ensure that the marketing efforts are on target/on brand and meet the needs of the organization from a lead generation, customer retention and thought leadership position.
Education
University of Dayton
MBA, Marketing/Marketing Management, General
1988 — 1989
University of Dayton
BS, Marketing
1982 — 1986
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