Cheryl Pendleton

About Cheryl Pendleton

As Senior Business Development Manager at Securitas Security Services USA, I have over 12 years of experience contributing to the development of customized security solutions. My work focuses on identifying market opportunities, prospecting new clients, and implementing effective pricing strategies to align with client needs. Utilizing tools like Salesforce, I ensure accurate prospect tracking and seamless client engagement. My career is built on strategic vision, pricing analysis, and coaching, which empower our team to achieve business objectives and deliver tailored security services. I am passionate about fostering client relationships and driving growth through innovative strategies that prioritize customer needs.

Experience

1. Senior Business Development Manager

   Securitas Security Services USA, Inc.

   Sep 2013 — Present · Los Angeles, CA, US

   Securitas is a global knowledge leader in security. From a broad range of services of specialized guarding, technology solutions and consulting and investigations, we customize offerings that are suited to the individual customer’s needs, in order to deliver the most effective security solutions.• Prospect continuously for new clients through a variety of techniques, including telephone solicitation and cold calling.• Analyze local market to identify market opportunities, prospective companies and associated buyers.• Maintain current list of all prospects in CRM Salesforce.• Develop pricing and business development strategies in collaboration with and under the direction of Region and/or Area management.• Work with company sales and marketing department to focus sales efforts on developed and graded leads and in developing campaigns to maximize sales efforts.• Participates in trade associations and trade shows, and assists in other promotional efforts. • Monitor prospects’ contract calendars; prepares reports on status of leads and other reports as required; manage and maintain healthy pipeline.• Plan prospect visits with appropriate operations personnel, such as the responsible local management.• Make sales presentations to prospective customers.• Solicit orders and processes approved services schedules in order to achieve sales goals.• Meets regularly with new clients to assess level of satisfaction with services and to develop a list of strong referrals.• Develop and submits proposals and responses to RFQs and RFPs issued by prospective clients. • Enhances and maintains business development skills through participating in a variety of training programs as assigned.• Successfully achieves monthly & yearly quotas; at 136% of FY14 – Highest Percent to Quota for Rookies FY14• Achieved Presidents Club Quota for FY14, FY15, FY16, FY17, FY18, FY19, FY20

Education

• California State University, Northridge

  Bachelor of Science, Business Administration, emphasis in Finance, Real Estate & Insurance, minor in Marketing

Skills

• Sales Management
• Advertising
• Leadership
• Event Planning
• Product Marketing
• Sales Presentations
• Social Networking
• Brand Awareness
• Social Media Marketing
• Outside Sales
• Business to Business Sales
• Customer Satisfaction
• New Business Development
• Lead Generation
• Crm
• Account Management
• Trade Shows
• Sales Operations
• Direct Sales
• Analytics
• Public Relations
• Business Strategy
• Marketing
• Financial Analysis
• Sponsorship
• Business Development
• Market Planning
• Inside Sales
• Marketing Strategy
• Negotiation
• Marketing Management
• Sales
• Customer Relationship Management (Crm)
• Event Management
• Email Marketing
• Online Marketing
• Selling
• Business-to-Business (B2b)
• Customer Service
• Advertising Sales