Cheryl Pearson

About Cheryl Pearson

Creative & Marketing Project Management professional with a diverse background in project…

Experience

1. Marketing Project Traffic Manager

   Imagine Communications

   May 2024 — Present · US

   Imagine Communications helps media companies make and monetize TV by developing practical tools and technology that enable their customers to automate, orchestrate and optimize any media workflow. The Marketing teams creates all digital marketing content and print materials, as well as, manages all paid media, events, marketing campaigns and email communication needs for the company.*Redesign workflow and processes to improve team collaboration and efficiency, reducing project turnaround times and ensuring execution of all marketing projects.*Develop and manage detailed project plans and timelines, achieving on-time delivery for high-priority initiatives while aligning cross-functional teams with departmental goals.*Facilitate daily team meetings and weekly prioritization sessions, increasing accountability and improving task follow-through rates across the marketing team.*Direct partnerships with external agencies on design and social media campaigns, ensuring all deliverables met brand standards and are completed on time.*Serve as the primary liaison between stakeholders and production teams, improving clarity and alignment on project deliverables.*Introduce optimized project boards, templates, and workflow methodologies that improved overall workflow productivity.*Manage the social media workflow, creating and scheduling 20 posts per month, designing custom graphics and video content, which increased engagement and grew audience reach.

Education

• Hallmark Institute of Photography

  Certificate of Completion

  2005 — 2006

• The University of Connecticut

  Bachelor of Arts (B.A.)

  1996 — 2000

• Paier College of Art Inc

  Graphic Design Courses

  2002 — 2003

• The Art Institutes

  Graphic Design

  2016 — 2017

Skills

• Event Photography
• Trade Shows
• Publications
• Graphic Design
• Event Planning
• Email Marketing
• Lightroom
• Advertising
• Digital Photography
• Copywriting
• Marketing Communications
• Online Marketing
• Event Management
• Social Media Marketing
• Studio Lighting
• Editing
• Marketing Strategy
• Copy Editing
• Marketing
• Blogging
• Adobe Creative Suite
• Portrait Photography
• Social Media
• Adobe Indesign
• Online Advertising
• Digital Media
• Crm
• Newsletters
• Indesign
• Adobe Photoshop
• Image Editing
• Photography