Cheryl Joy
Copy Writing Intern @DDB Mudra Group
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WORK HISTORY
Copy Writing Intern @DDB Mudra Group
I have completed an 8 week internship with Synapse, Goa during April-May 2011. Post this I have completed a month long internship at Mudra Communications, BangaloreDuring both these internships, I had the opportunity to write content for online as well as offline content for radio, television and print for a variety of clients such as Microsoft, CRY, Prestige etc.
EDUCATION
Symbiosis institute of media and communication
MBA, Corporate Communication
XLRI Jamshedpur
Post Graduate Certification, Human Capital Management
Christ College
BA, Economics; Psychology,Sociology
ABOUT CHERYL JOY
Bringing a product to market is a lot like telling a great story. When it’s told well, the right people hear it, share it, and act on it. I help early-stage and growth-stage companies uncover their product story and turn it into clear positioning, strong messaging, and demand programs that drive adoption, pipeline, and long-term growth.I’m a senior Product Marketing and Demand Generation leader who thrives in high-ambiguity environments, where clarity is scarce and momentum matters. My work sits at the intersection of product, growth, and storytelling: translating founder vision, product intuition, and incomplete early-market signals into scalable go-to-market and demand engines.Where teams struggle with GTM chaos, whether it\'s because of unclear ICPs, fragmented messaging, founder-led 1:1 sales, or ad-hoc launches, I build the frameworks, processes, and execution layer needed to turn early traction into predictable growth. This includes shaping how products are understood, how demand is created, and how teams align around a shared narrative that resonates with people.I bring a full-stack, hands-on approach across product marketing, demand generation, lifecycle strategy, sales enablement, and competitive intelligence. Whether it’s building a first GTM motion, launching features with limited resources, or creating campaigns that drive real adoption, I focus on work that scales without losing the human side of the product story.Core areas of expertise:• Demand Generation & Growth Marketing• Product-Led Growth (PLG)• Go-to-Market Strategy & Execution• Positioning & Messaging (under high ambiguity)• ICP Development & Segmentation• Lifecycle, Adoption & Retention• Sales Enablement & Narrative Design• Competitive Intelligence & Category StrategyIf your company is at the stage where growth needs to mature beyond instinct and ad-hoc execution, I help bring clarity and momentum without losing the story that made the product worth building.
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