Cheryl G.
Tv & Digital Marketing Consultant @Kifi Local News 8
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WORK HISTORY
Tv & Digital Marketing Consultant @Kifi Local News 8
Idaho Falls, ID, US
Articulate and demonstrate product concepts and offerings to clients with TV broadcast, TV Streaming and our suite of digital platforms in terms that are easily understandable. Develop written sales proposals and reply to RFPs. Build and strengthen relationships with new and existing accounts to drive revenue growth. Consult with clients on business issues and develop innovative proposals. Set and monitor sales targets and identify potential customers by performing quality prospecting, quality CNA\'s and strategic marketing campaign presentations. Ask appropriate open-ended questions to discover prospects\' needs and requirements. Drive new business development through qualifying leads, building relationships and strategic marketing plans. Maximize revenue by servicing accounts and proposing new products and services to established customers. Identify new business opportunities through cold calling, networking, marketing and quality prospecting leads. Track all sales activity in Efficio/Sharebuilder CRM platform.
EDUCATION
Bakersfield College
Business
ABOUT CHERYL G.
Strong work ethic, energetic sales manager and top-rated sales associate with more than 30 years TV Broadcast with leading dynamic sales experience. Accomplishments:Exceeded Local, Regional and National Sales goals on a continuous basis. A strong leader in inventory management and pricing.Manage and strategically plan political during active political advertising windows.Manage the Major Accounts team, which includes all Regional, National core business and political during political seasons. First Leadership Champion - successfully completed The Leadership Challenge for the E.W. Scripps TV Leadership Champion program which inspires and enables all employees to take an active role in seeing the bigger picture of leadership. Planned discussions and sessions on the 5 leadership practices: Encourage the Heart, Enable others to act, Challenge the process, Inspire a shared vision and Model the wayWorked with leadership team, including upper management, and employees to build a leadership practice strategy for the workplace Managed a successful sales team of 12 members who consistently met the departmental budget goals with an emphasis on new business
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