Cheryl Conner

About Cheryl Conner

I am an accomplished strategic marketeer passionate about demonstrating marketing\'s impact on the top line. Whether entering new markets or expanding in existing ones, I craft marketing strategies that drive adoption, increase revenue opportunities, and establish market leadership.Building relationships on trust and respect is the cornerstone of my success, fostering long-lasting connections with customers and industry leaders.I create customer engagements using an integrated approach, ensuring the right messages reach the right audience to the right audience at the right time through the best channels.As a trusted partner to my stakeholders, I leverage my extensive marketing expertise to support revenue growth, overcome challenges and get things done right the first time. EDUCATION:M.B.A, MarketingGolden Gate University, San Francisco, CAB.S. Business ManagementCalifornia State University Sacramento, Sacramento, CA

Experience

1. Global Marketing Lead, Lab & Production

   VIAVI Solutions

   Jun 2015 — Present · San Jose, CA, US

   Strategic Marketing Planning: Develop and implement comprehensive marketing plans tailored to the lab and production industries, ensuring alignment with business objectives and market trends.• Content Creation and Management: Produce high-quality content, including white papers, case studies, and technical articles, to engage target audiences and establish thought leadership.• Digital Marketing: Utilize SEO, SEM, email marketing, and social media strategies to increase online presence and drive lead generation.• Event Management: Plan and execute industry events, trade shows, and webinars to showcase products and services, fostering customer engagement and networking opportunities.• Budget Management: Oversee marketing budgets, ensuring efficient allocation of resources and maximizing ROI.• Establish and maintain relationships with industry associations/forums, analysts, and media to position VIAVI as a Thought Leader, which has resulted in industry awards, and key speaking opportunities.

Education

• California State University-Sacramento

  Bachelor's degree, Business Management

• Golden Gate University

  Master of Business Administration (MBA), Marketing

Skills

• Marketing Leadership
• Strategic Partnerships
• Program Management
• Trade Shows
• Logo Design
• Marketing Management
• Product Marketing
• Video
• Demand Generation
• Management
• Event Planning
• Strategic Planning
• Lead Generation
• Leadership
• Direct Marketing
• Integrated Marketing
• Marketing
• Strategic Partner Relations
• Social Media Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Marketing
• Marketing Communications