Cheryl Brand
Business Project Manager @Citi
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WORK HISTORY
Business Project Manager @Citi
US
Supporting The Home Depot
EDUCATION
University of Maryland
BA, Communications
SKILLS
ABOUT CHERYL BRAND
Passionate, results-driven financial services professional with more than 25 years of credit card marketing and business solutions experience. Responsible for transforming assigned strategic program objectives into well-delineated and executable solution designs and planning activities. Primary business contact point for internal and external partnership teams. With a deep understanding of business requirements and of technology, able to explain the business needs to the technologists and can \"translate\" technological terms and concepts to our business teams and external partners.Expert in prescreen process and strategic development for bankcard and private label credit products. Proven success in both acquisition and lifecycle initiatives driving growth and incremental sales. Creative, strategic-thinker with the ability to formulate strategies that drive change and growth. Experienced in leading cross-functional teams with a high ethical standard and a commitment to excellence.BSM supporting The Home Depot credit card portfolio 20••••19BSM supporting the Macy’s credit card portfolio 2019 - present Specialties: Direct Marketing - Database Marketing - Client Relationship Management - Project Management - Product Management and Innovation - New Product Development - Creative & Print Production - eMail Marketing - Financial Services
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