Cherry Evans

About Cherry Evans

I am an executive communications leader and strategic advisor supporting senior leaders in complex, high visibility environments.Over the past three plus years, my work has focused on executive and corporate communications, advising leaders through moments of change, scrutiny, and growth. Earlier in my career, I built a strong foundation across merchandising, operations, entrepreneurship, and media, which informs how I approach communications, content, and narrative as business strategy rather than output alone.I bring a business minded approach to communications and content strategy, connecting executive messaging, owned and earned channels, and stakeholder communications to broader organizational goals. I do my best work when communications is treated as a leadership function, with clear ownership, sound judgment, and accountability for outcomes.My experience spans executive counsel, narrative and content strategy, corporate reputation, change communications, and executive visibility, with a strong emphasis on cross functional partnership and practical business impact.I value clarity, courage, and autonomy, and I am energized by work that creates momentum while protecting trust. I am always open to thoughtful conversations with leaders and teams who believe communications and content should help organizations decide, align, and lead with confidence.Core strengths include:• Corporate & Brand Reputation• Executive Communications & Counsel• Media Relations & Issues Management• Content Strategy & Governance• Cross-Functional Leadership

Experience

1. Senior Manager, Global Communications

   Walmart

   Dec 2022 — Present · Bentonville, AR, US

   Develop and execute integrated communication plans to enhance the Spark Driver platform\'s reputation across various media channels- Counsel the business on issues impacting reputation and brand sentiment- Manage agency partnerships and collaborate on media campaigns- Stand up new owned channels to share the brand narrative with key audiences- Develop and steward the content calendar for the blog and YouTube channel- Interview Spark Driver app users and coordinate teams to create inspirational videos and visually compelling content- Develop storyboards and write scripts for videos and leadership presentations- Monitor social media presence, compile a weekly reputation scorecard, and present the findings to key stakeholders and executives- Leverage generative AI to increase accuracy and workload efficiency- Respond to media inquiries for both the Spark Driver platform and the Walmart enterprise on rotation- Serve as corporate spokesperson during media open houses across the country.

Education

• University of Arkansas

  Bachelor’s Degree, Journalism - Advertising/PR concentration

  2002 — 2007

• University of Arkansas

  Bachelor of Arts, Journalism