Cherwayna Oliver
Marketing Director, Customer Strategy @Fidelity Investments
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WORK HISTORY
Marketing Director, Customer Strategy @Fidelity Investments
Manage the process of marketing professionals that create a personalized newsletter dedicated to educating and increasing customer interaction for sub segments of the base using data analytics for cross over business. Created a comprehensive marketing calendar that details channel engagement (social, digital & email) as well as strategies being tested to provide a universal brand tone, look & feel across the enterprise. Collaborate with content owners to determine learn materials based on consumer insight & data from surveys/calls & email engagement.
EDUCATION
Harvard Business School Online
Certificate in Data Science Pipeline and Critical Thinking
Colorado State University Global
Bachelor’s Degree, Marketing Business Management,
Colorado State University Global
Master of Science (M.S.), Business Administration and Management, General
SKILLS
ABOUT CHERWAYNA OLIVER
Goal-oriented and highly-skilled Management professional with over 15 years’ experience…
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