Christina Hernandez
PR professional with 10+ years cumulative experience in comms and journalism.
- Role
- Senior Account Executive at Pitchblend
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Account Executive
Sep 2021 — Present
Independently manage adidas Purpose, adidas Outdoor, Facebook Communities and Meta accounts; lead communications planning and strategy development to drive impactful public relations & marketing initiatives that consistently surpass monthly KPIs. Supervise ad-hoc projects for all Pitchblend clientsCLIENTS: Meta, Facebook Communities, adidas Skateboarding, adidas Originals, adidas Outdoor, Air Company, adidas Basketball, adidas Purpose• Conceived and produced \'Facebook IRL\' brand activation, which Facebook adopted as a national pop-up. Its debut NYC secured 32 creator RSVPs and attracted 500 Gen Z attendees • Drove digital transformation by co-leading and executing the first VR-based press conference held entirely in the Metaverse (Horizon Worlds) for Metaverse Culture Series: PRIDE Unbound, which involved managing 20 journalists and four A-list talent partners• Collaborated with company leadership to generate $200K in new business revenue, shaping RFP concepts and leveraging years of public speaking experience to deliver winning pitch presentations to potential clients• Orchestrate creator-led campaigns from the ground up, sourcing, contracting, and driving content deliverables to generate millions of impressions for each moment • Conduct comprehensive training for and lead a team of five junior staff members
Education
University of California, Santa Barbara
Bachelor's Degree
2010 — 2014
Sciences Po Paris
International Student Exchange Certificate
2012 — 2013
Skills
- International Relations
- Microsoft Word
- Customer Service
- Writing
- Social Networking
- Blogging
- Time Management
- Microsoft Office
- Microsoft Excel
- Powerpoint
- Research
- Public Speaking
- Spanish
- Foreign Policy
- French
- English
- Event Planning
- Communication
- Teamwork
- Social Media
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