Cherlene Andresen

About Cherlene Andresen

Experienced Public Affairs Manager with a demonstrated history of working in the hospital…

Experience

1. Public Affairs Manager

   Kaiser Permanente

   Feb 2006 — Present

   Project Management – Communications planning for new healthcare facilities including marketing andadvertising, developed new strategic marketing programs, manage internal marketing councilwork group, and lead department efforts for community events management.•Marketing/Communications – Build and execute key communications plans for internal and externalinitiatives; patient advisory committee, cancer accreditation program, Signature Partnerships, advertising, interactive digital signage, crisis communications and co-branding opportunities.•Community and Government Relations - Develop a program that addresses and complements changes in business practices that may impact image and social mission in the community. Develop and foster a strong governmental, political and community network. •Internal Communications - Develop strategic communications plans to increase understanding andknowledge of identified business objectives. Consult subject matter experts to provide written communications for leadership.•Social Media Marketing - Develop and implement a local social media marketing approach, providing continuous management of multiple channels and training employees in the use of the brand voice.Previous roles at Kaiser Permanente:Public Affairs Representative (9/10-11/15)Associate Public Affairs Representative (2/06-9/10)

Skills

• Marketing
• Non-Profits
• Community Development
• Strategic Planning
• Program Management