Cherish Geter

General Sales Manager @Graham Media Group

Jacksonville, FL, US

At WJXT and WCWJ, I lead a high-performing team of driven, creative sales professionals dedicated to delivering results in a rapidly evolving media landscape. I focus on cultivating a culture that values innovation, agility, and accountability—with a clear vision to grow both traditional and digital revenue streams.My role centers on:Building and leading a winning team culture that prioritizes collaboration, high standards, and relentless executionDriving new business and digital transformation, aligning our capabilities with client goals for maximum impactDeveloping scalable systems for forecasting, inventory strategy, and go-to-market planning to support long-term, sustainable growthLeveraging emerging technologies like ATSC 3.0 to position our stations as market leaders and trusted advertising partnersThroughout my career, I’ve led teams through change, restructured operations for efficiency, and delivered consistent revenue growth—even in complex markets. Now, in one of Florida’s most competitive DMAs, I’m focused on helping businesses thrive through smart, strategic storytelling and innovative media solutions.

Howard University

Master’s Degree

Augusta University

Bachelor’s Degree