Cherish Geter
General Sales Manager at WJXT & WCWJ | Data-Driven Strategist | Transformational Leader | Diversity Champion | IAB Certified Digital Marketer
- Role
- General Sales Manager at Graham Media Group
- Location
- Greenville, NC, US
- LinkedIn followers
- 500 followers
About Cherish Geter
Experienced cross-platform media consultant specializing in TV and digital advertising…
Experience
General Sales Manager
Aug 2024 — Present · Jacksonville, FL, US
At WJXT and WCWJ, I lead a high-performing team of driven, creative sales professionals dedicated to delivering results in a rapidly evolving media landscape. I focus on cultivating a culture that values innovation, agility, and accountability—with a clear vision to grow both traditional and digital revenue streams.My role centers on:Building and leading a winning team culture that prioritizes collaboration, high standards, and relentless executionDriving new business and digital transformation, aligning our capabilities with client goals for maximum impactDeveloping scalable systems for forecasting, inventory strategy, and go-to-market planning to support long-term, sustainable growthLeveraging emerging technologies like ATSC 3.0 to position our stations as market leaders and trusted advertising partnersThroughout my career, I’ve led teams through change, restructured operations for efficiency, and delivered consistent revenue growth—even in complex markets. Now, in one of Florida’s most competitive DMAs, I’m focused on helping businesses thrive through smart, strategic storytelling and innovative media solutions.
Education
Howard University
Master’s Degree
Augusta University
Bachelor’s Degree
Skills
- Press Releases
- Fundraising
- Advertising
- Microsoft Office
- Marketing
- Event Planning
- Public Relations
- Leadership
- Community Outreach
- Editing
- Proposal Writing
- Social Networking
- Administration
- Film Production
- Social Media
- Public Speaking
- Customer Service
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