Cherise Washington

About Cherise Washington

As a CPA turned marketing strategist, I\'m inspired by the art & science of marketing and bring a unique blend of customer instinct + financial rigor. I’m energized by problem-solving & turning unseen possibilities into real commercial impact — whether that’s launching new products, shaping global brand narratives, or empowering teams to win together.Over the past 15 years, my professional journey has uniquely given me a well-rounded lens on driving business growth, innovation, and customer value - ranging from experiences across accounting and finance to general management and most recently product marketing and go-to-market strategies. I’ve worked at the intersection of strategy, audience segmentation, storytelling, and execution to help admired and trusted global brands scale smarter and connect deeper.Whether navigating ambiguity or bringing a new solution to market partnering with cross-functional teams, I’m known for transforming data-driven insights into action, moving fast, thinking big, and showing up with high energy and resilience.Most importantly, I believe in “If you want to go far, go with others” and thrive when I’m building, mentoring, and collaborating with high-performing teams to drive tangible results.

Experience

1. Principal Product Marketing Manager

   Linkedin

   Apr 2025 — Present

Education

• The University of North Carolina at Chapel Hill

  Bachelor's, Business Administration

• The University of North Carolina at Chapel Hill

  Master's, Accounting

• Management Leadership for Tomorrow

  MBA Prep Fellow & Professional Development Fellow

• The Wharton School

  Master of Business Administration - MBA, Marketing and Organizational Effectiveness