Cherie-Ann Darby

About Cherie-Ann Darby

As part of the Digital Platforms team at Warner Bros. Discovery, I drive the development and execution of global digital marketing and communications strategies across high-profile entertainment brands. With 13+ years of MarTech, media, and technology experience, I specialize in connecting audiences to compelling digital experiences that build engagement, loyalty, and growth.I bring expertise in content management systems (Adobe Experience Manager, Drupal, Poppulo, ServiceNow CMS etc,) and digital signage strategy, leading cross-functional teams to deliver scalable solutions across websites, apps, and enterprise platforms. My work spans global content governance, digital training, and mentoring, ensuring consistency, quality, and compliance while empowering teams to adopt new technologies.I am currently open to Director-level opportunities and above that align with my experience in digital strategy, MarTech leadership, and driving product strategy and roadmap execution for enterprise-scale platforms.Key areas of expertise:*Global Digital Marketing & Communications Strategy*CMS/CRM Management (AEM, Salesforce, Drupal, ServiceNow, Poppulo and more)*Product Strategy & Ownership*MarTech Transformation, Integration & Optimization*Digital Signage Program Leadership*Digital Training, Governance & Change Management*Brand Storytelling & Content Development*Cross-Functional Team Leadership & Training*Analytics, Reporting & Marketing Operations*Applied AI & Data Science in MarketingI am passionate about creating innovative, audience-centered digital experiences that merge creativity with technology. I recently completed a certificate in AI, Data Science, and Machine Learning from MIT (August 2025), deepening my ability to apply emerging technologies to real-world marketing and communications challenges.With a background in journalism and branding (B.A. in Journalism & Media Studies, Rutgers University), I thrive in fast-paced, collaborative environments where strategy meets execution — and where innovation fuels impact.

Experience

1. Digital Platforms

   Warner Bros. Discovery

   Apr 2019 — Present · New York, NY, US

Education

• Rutgers University

  B.A, Journalism & Media Studies, Sociology

  2010 — 2012

Skills

• Radio Broadcasting
• Production
• New Media
• Storytelling
• Social Media Engagement
• Customer Service
• Web Development
• Blogging
• Ap Style
• Social Networking
• Research
• Acting
• Creative Writing
• News Writing
• Writing
• Youth Empowerment
• Radio
• Video Editing
• Editing
• Final Cut Pro
• Broadcast Journalism
• Published Author
• Audience Retention
• Television
• Film Production
• Interviewing
• Social Media
• Twitter
• Adobe Experience Manager
• Broadcast Television
• Broadcast
• Journalism
• Avid
• Leadership
• Press Releases
• Digital Media
• Online Media
• Product Knowledge
• Public Relations
• Media Relations