Cherie Robertson
Content Marketing Manager (Flourish) @Canva
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WORK HISTORY
Content Marketing Manager (Flourish) @Canva
London, GB
B2B Tech marketing role focused on pipeline awareness and customer retentionKey achievements: Developed a strategic content roadmap for priority verticals: introducing new partnership content streams and establishing multi-channel 2026 activation strategy (fuelling core and GTM) Launched YouTube Shorts as a content format, driving month-on-month increases in traffic to the home channel (17% share from zero), and improving overall discoverability via SEO/LLM strategy Boosted site traffic through owned social media initiatives, achieving a 5% share of total traffic Built an understanding of the B2B tech business model and go-to-market operations, including project management, integrated tech stacks, and collaborative Slack-driven culture Role overview:• Drive engagement and enterprise pipeline through full-funnel strategies: aligning with the buyer journey, translating audience insights into educational, thought leadership, and conversion-focused programs• Oversee and deliver high-impact content initiatives: across webinars, social channels, youtube, events, landing pages, co-marketing campaigns and partnerships• Building AI agents to create workflow efficiencies: across marketing operations, online content and social content responsibilities• Leverage data and performance insights: to measure content impact, optimize strategy, and align activities to make impact• Partner cross-functionally with marketing, creative, commercial and education teams: ensuring content authenticity, scalability, and strategic alignmentFlourish platform: Specialist in data visualisation, used by The Financial Times, McKinsey, Barclays
EDUCATION
University of Otago
Bachelor of Commerce Honours, Marketing
UniversitĂ Bocconi
Bachelor of Commerce (B.Com.), Marketing
SKILLS
ABOUT CHERIE ROBERTSON
Welcome, either fellow multi-hyphen (3-in-1) marketer, curious clicker or IRL connection Wild to write this, we all seem to be looking for a dash more human: connection, sparkle, imperfection, help or even validation. This is what my page is about, highlighting our human sparkle In the age of AI, sparkle is how people, and brands standout My 10 year beauty and tech multi-hyphen mix: Brand marketing: B2B/B2C expertise, driving conversion with commercial teams Content leadership: Video, audio, and written, from UGC to high-end production 🤝 Customer: Events, PR, webinars and partnership content that builds communities 🤳 Social & advocacy: Managing platforms, content, and engaged communities Education strategy: Demand-gen learning, onboarding, retention, and L&D experience
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