Cherie Federico

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHERIE FEDERICO

I am the Director of Aesthetica Magazine and related events, festivals, exhibitions and initiatives. I co-founded Aesthetica Magazine while I was studying my Masters Degree. The first issue of Aesthetica was published in March 2003 with a credit card and since then the magazine has become one of the leading British art and culture publications with readers across print, digital and social media. The publication has national distribution through WH Smith, all the major galleries, WH Smith Travel in train stations and airports, and it is exported to 20 countries. I am a strong believer in clean design, striking photography, critically engaging content and also bringing the best new contemporary talent to the fore alongside established practitioners. I am the Director of the Aesthetica Short Film Festival, which is a BAFTA-Qualifying festival and screens films from over 60 countries, as well as attracting key industry from across with sector. I am also the Director of the Aesthetica Art Prize, which champions new talent and has 4,500 applications with artists from across the world with artists going on to be commissioned by Absolut Vodka, Channel 4 and participate in biennales and exhibitions worldwide, as well as works being purchased for corporate collections such as Hiscox.I recently launched Reignite, which is a large-scale programme to encourage business development across creative, heritage, retail, hospitality, services and transport using our UNESCO designation as a catalyst to push the creative industries further on national and international levels. Other new initiatives include The Creative Business Skills Academy, Filmmaking in Schools and the UNESCO City of Media Arts EXPO. I hold an Honorary Doctorate from University of the Arts London.