Cheri Cudiamat
Manager, Local Tv & Radio @PHD
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WORK HISTORY
Manager, Local Tv & Radio @PHD
Los Angeles, CA, US
EDUCATION
California State University-Northridge
Bachelor of Arts - BA
SKILLS
ABOUT CHERI CUDIAMAT
Negotiate efficient OTT CPM\'s to compliment reach of broadcast schedules.*Identify key local market conditions to determine television and radio market cost per points*Negotiate and steward all aspects of Network and Local Spot Television and Cable media schedules*Negotiate and steward all aspects of national, syndicated, and spot radio schedules*Interface with clients and marketing directors to determine media strategy*Forecast future Nielsen ratings performance for television and cable programming*Develop strategic alliances and relationships with local and national radio and television stations*Analyze direct-response media schedules and provide cost-effective recommendations to meet individual client CPM, CPC, CPL, and CPA goalsSpecialties: Expertise in advertising, marketing, promotions, negotiation, research, and analysis
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