Cheri Cornelius

About Cheri Cornelius

Seasoned and highly qualified professional with 15+ years of progressive career in providing category solutions and shopper-based insights to drive top-line and bottom-line growth. Ability to solve problems and identify opportunities quickly through sound category management principles including data analysis, SKU rationalization, forecasting and promotional planning. Accustomed to establishing and cultivating long-term strategic alliances and business partnerships with customers, partners, and across divisions, on both a local and global level. Experienced communicator, at ease in front of small or large groups. Ability to make effective presentations to all levels of management. Natural leader and mentor, with the capacity to train, develop, and motivate diverse individuals toward accomplishing common goals.

Experience

1. National Category Manager

   Albertsons Companies

   Sep 2022 — Present · San Francisco, CA, US

   Managed category strategic plan for Baby, Fem Hy and Adult Incontinence. Analyzed advertising trends, pricing, promotion, placement, product mix and other related competitive factors that impact the strategy and lead to opportunities for growth. Negotiated joint business planning levels with suppliers and had monthly check ins to review progress to plan. Pivoted when necessary to meet or exceed financial goals. Determined new items, product discontinuance, product proximity, and space allocations for all categories. Developed over 2400 schematics and conducted pre-and post-category analysis.• Exceeded category sales for desk by +6% and AGP+14.9%. Grew $ Market Share Food +54bps and +12bps MULO. Grew Food Unit Market Share +46 bps and +2 bps MULO for YE 2022.• Drove category management growth by developing strategic business plans and aligning growth plans with vendors and business partners. Ended 2022 with positive variance on all 10 contracts resulting in an additional $2M in spend.• Developed strategies for best-in-class assortment. Utilized Assortment Optimization software to optimize assortment for each of the 11 divisions. • Designed and implemented schematics for Fem Hy in 2400 stores. Each schematic was set by fair share/space to sales by brand while maintaining space for Private Label and defined brand blocks.

Skills

• Customer Insight
• Profit
• Food
• P&L Management
• Iri
• Nielsen
• Advertising
• Word
• Private Label
• Management
• Market Planning
• Retail
• Category Management
• Planning
• Mentoring
• Purchasing
• Forecasting
• Direct Store Delivery
• Promotions
• Pricing
• Consumer Products
• Assortment
• Data Analysis
• Supermarkets
• Problem Solving
• Negotiation
• Planograms
• Cross-Functional Team Leadership
• Retail Category Management
• Marketing Strategy
• Merchandising
• Excel
• Project Planning
• Team Leadership
• Strategic Planning
• Category Insights
• Ac Nielsen
• Customer Marketing
• Sales
• Competitive Analysis