Cher Rina Ross
Product Strategy | Expert in Strategic Execution | Cross-Functional Leadership & Connectivity | Driving Growth, Innovation, and Operational Excellence
- Role
- Head of Product Development at Prosperity Life
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Cher Rina Ross
STRATEGIC LEADER DRIVING TRANSFORMATION, GROWTH, AND RELENTLESS EXECUTION A results-driven executive with extensive experience leading innovative strategies in the insurance and financial services industries. Renowned for driving measurable business results through data-driven decision-making, operational efficiency, and digital transformation. Adept at aligning organizational goals with market opportunities to achieve growth, enhance customer experience, and optimize resource allocation. Known for building high-performing teams and fostering a collaborative, transparent culture. Expertise spans product development, market strategy, enterprise operations, and organizational performance, including leading large-scale, cross-functional initiatives.Representative Career Highlights: Market Expansion and Growth—Launched RILA market strategy and integrated new distribution partners, onboarding two major distributors within one quarter, resulting in expanded market presence and sales growth. Operational Excellence—Improved cross-functional alignment and reduced project costs by 30% through enhanced product delivery frameworks. Digital Transformation—Boosted operational efficiency and distribution productivity by implementing Salesforce and other digital sales enablement strategies, achieving a 60% adoption rate within 90 days. Cost Optimization—Increased productivity by 2x and reduced headcount by 20% through an operational efficiency initiative. Portfolio Leadership—Managed $80-$100M project portfolios, streamlining prioritization processes and ensuring alignment with strategic goals. Revenue Generation—Generated $600M in premium through high-impact product launches and innovative go-to-market strategies.
Experience
Head of Product Development
Mar 2025 — Present
Education
Cardinal Stritch University
Master of Business Administration - MBA
Bethel University
Bachelor of Arts (B.A.)
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