Cherrelle Richardson
Corporate Communications | Employee and Product Communications, Change Management, Executive Storytelling
- Role
- Director - Corporate Communications (Internal Employee and Executive) at DIRECTV
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Cherrelle Richardson
With 10+ years of experience in various communication roles, I am a passionate leader and a creative storyteller. I lead the internal employee and executive communications at DIRECTV, a leading provider of entertainment and technology solutions. I create value by driving cross-functional alignment, managing channel events, and crafting compelling stories for executive presentations and product launches. I have a sharp eye for detail and a positive attitude that enables me to deliver high-performance results. I also have a proven track record of excellence, as evidenced by my various awards (APEX Award-2022, Best of the Best Award-2024 and Pinnacle Award-2025) and my expertise in social media management. I enjoy researching the art of journalism and running media production services at my local church. My mission is to inspire and inform others through effective and engaging communication.
Experience
Director - Corporate Communications (Internal Employee and Executive)
Aug 2022 — Present · Dallas, TX, US
Collaborate with senior leadership to identify communication needs and craft messages that supported the adoption of new corporate initiatives, enhancing employee understanding and engagement.Develop and execute comprehensive change management communication strategies that facilitated smooth transitions during technology rollouts, platform and tool changes to enhance employee satisfaction with the process clarity.Craft clear and engaging content across multiple channels (email, intranet, newsletters) for various business organizations to ensure consistent messaging and alignment with corporate objectives during periods of significant change.Utilize analytics tools to measure the impact of communication strategies on employee sentiment and engagement, using data to refine and optimize ongoing messaging.
Education
Purdue University
Bachelor’s Degree
2003 — 2008
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