Yu Chen
Senior Web Growth Manager Conversion Site Optimization
- Role
- Digital Optimization Manager CRO at Chime
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Yu Chen
KEY HIGHLIGHTS • E-Commerce experience in SaaS marketing • Conducting A/B and multivariate testing • Proficient in leveraging AI and machine learning tools to enhance digital marketing strategies and optimize customer conversion paths. • Skilled in integrating and utilizing AI-driven analytics and personalization to improve marketing effectiveness and user engagement. • Performing website analysis • Optimizing user experience (UX) • Landing page optimization • Developing and testing hypotheses • Implementing personalization strategies • Conversion funnel optimization • Running retargeting campaigns • Developing and monitoring KPIs • Website behavioral analyst • Website conversion rate optimizer • SaaS experience • Search Engine Optimization SEO/SEM • Demonstrated proficiency with Tableau, Google Analytics, Adobe Analytics, Adobe Target, VWO, Kameleoon, Optimizely, Clicktale, Hotjar, Asana, Crazyegg, Full Story, and other analytic software tools to drive performance-oriented decisions. • Bilingual in Mandarin Chinese and English
Experience
Digital Optimization Manager CRO
Nov 2024 — Present
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.