Jacob Chen
Global E-Commerce & Marketplace Executive | GM / P&L Leadership | Revenue Growth, Partnerships & Marketing | ex-Rakuten, Groupon | US–Asia Cross-Border Commerce
- Role
- Vice President of Business Development at Moon-X Inc
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Jacob Chen
I am an entrepreneurial e-commerce executive with nearly two decades of experience scaling global marketplaces, D2C brands, and tech startups. As a strategic growth leader spanning Business Development, Sales, and Marketing, I specialize in architecting go-to-market strategies, driving omnichannel expansion, and building high-performing organizations that deliver multimillion-dollar revenue growth.Fluent in both English and Chinese, I bring a distinct global advantage to the table. I have successfully managed full P&L operations, launched massive customer acquisition programs, and led cross-border market expansions across the United States and the APAC region for industry titans including Rakuten, Groupon, and Newegg.Throughout my career, I have consistently turned strategic vision into aggressive top-line and bottom-line growth. I thrive in highly competitive markets where I can bridge the gap between product, marketing, and enterprise sales. My career highlights include:Enterprise Partnerships: Secured and managed national partnership deals with Fortune 500 brands including Walmart, Postmates (Uber), Instacart, and Hugo Boss.Hyper-Growth Scaling: Scaled a C2C marketplace app from $5K to $1M in monthly revenue while capturing 1M+ downloads within seven months as a Country Manager.Global Revenue Leadership: Architected regional business plans across 12 APAC countries to hit sales targets exceeding $200M, and accelerated marketplace revenue growth by 3.5X through strategic consignment models and retention programs.Omnichannel Marketing: Escalated brand awareness from 45% to over 90% across key Asian markets and maximized customer lifetime value (LTV) by 5X through cross-functional collaboration.As a leader, my philosophy is rooted in talent development, data-driven KPIs, and operational excellence. I build the infrastructure, mentor the human capital, and forge the strategic alliances necessary to scale businesses from local startups to global market leaders.
Experience
Vice President of Business Development
Mar 2025 — Present · US
Under the mission of \"Launch Pad for Brands and People,\" MOON-X gathers professional talents with diverse experiences. Through \"Co-Creation M&A\" we foster joined brands within the group and support the DX and growth of other brands, leveraging technology to empower brands.While building beloved brands, we strive for the growth of each member to excel on the global stage.
Education
University of Southern California
Master's degree, Public Policy and Management
2006 — 2007
University of Southern California
MPPM, Public Policy and Management
Shanghai American School
High school degree
University of Southern California
Master's degree, Public Policy & Management
2006 — 2007
Cal State Fullerton, College of Business and Economics
Bachelors of arts, Business- Marketing
Skills
- Product Management
- Sales Management
- Strategic Planning
- Negotiation
- Team Building
- Vendor Relationships
- E-Commerce
- Marketing Strategy
- New Business Development
- Business Development
- Strategic Partnerships
- Cross-Functional Team Leadership
- Business Strategy
- Product Marketing
- Market Analysis
- Strategy
- Purchasing
- Management
- Leadership
- Marketing
- Vendor Management
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