Billy Cheng
Head of Crm & Consumer Data Activation @L'Oréal
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WORK HISTORY
Head of Crm & Consumer Data Activation @L'Oréal
London, GB
Lead data activation strategies across all four divisions in L’Oréal portfolio, including key brands e.g, Lancome, Kiehl’s, and La Roche Posay. • Optimise omni-channel experience across owned and paid media. • Manage agencies to enhance digital experience through predictive targeting & personalisation. • Improve consumer experience across customer lifecycle, including acquisition, retention and reactivation.
EDUCATION
The Chinese University of Hong Kong (CUHK) Business School
Master in Marketing
University of Cambridge
Executive MBA
Northwestern University - Kellogg School of Management
Executive Program
University of Southern California
Bachelor of Science in Business Administration
ABOUT BILLY CHENG
Commercial leader with 15 years of experience driving large-scale data, digital, and CRM…
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