Samantha Cheng

Performance Marketing at EA

Role
Fc Performance Media, Senior Manager at Electronic Arts (EA)
Location
Los Angeles, CA, US
LinkedIn followers
500 followers

About Samantha Cheng

Experienced user acquisition and data-driven growth marketer with history in the gaming industry and a passion for growing small businesses. Skilled in media strategy and buying, marketing analytics, influencer/creator strategy, partnership relations, campaign management, and public speaking opportunities. Earned a Master in Legal Studies, specializing in Media and Entertainment Law, with a focus on the intersection of law, IP, and digital media.

Experience

  1. Fc Performance Media, Senior Manager

    Electronic Arts (EA)

    Dec 2025 — Present

Education

  • USC Gould School of Law

    Master of Studies in Law - MSL, Entertainment Law and Industry

  • University of California, Berkeley

    Bachelor of Science (BS), Industrial Engineering and Operations Research

Skills

  • Teamwork
  • Lightroom
  • Html
  • Adobe Photoshop
  • Social Media
  • Powerpoint
  • Microsoft Excel
  • Leadership
  • Research
  • Matlab
  • Photoshop
  • Python
  • Public Speaking
  • Data Analysis
  • Photography
  • Mandarin
  • Microsoft Powerpoint
  • Sql
  • Microsoft Word
  • Microsoft Office
  • Salesforce
  • Marketo

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