Chenell Seaton-Hall
Executive Leader/Brand and Performance Marketing Strategist
- Role
- Vice President, Account Director at VML
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Chenell Seaton-Hall
Results-oriented Executive Marketing Leader with a proven track record of spearheading successful marketing initiatives for major brands. Known for driving strategic development and execution of innovative advertising, production, media and brand marketing to achieve and surpass target KPIs. Courageous manager focused on performance-oriented staff/team development, seeking a leadership role where I can leverage my visionary strategic thinking, analytical prowess, and executive leadership skills to propel business growth. Brand experience: Blue Cross Blue Shield, T-Mobile, General Motors (Chevrolet, Cadillac, GMC, Hummer, Buick) and Cricket Wireless. ObjectiveCourageous manager focused on performance-oriented staff/team development, seeking growth opportunities where I can leverage my visionary strategic thinking, analytical prowess, and executive leadership skills to propel business growth.Specialties: Strategy development and planning for key targets and industries including: Multicultural, Digital Advertising, Social Media, Direct Marketing, Youth, African-American/Black, Hispanic/Latin, Bosnian, Asian, Wireless, Telecom, Healthcare, Automotive and Consumer Packaged Goods.
Experience
Vice President, Account Director
Jan 2021 — Present
Lead a group of account teams through research, strategy, creative conceptualization, targeting analytics, campaign launch, campaign optimization and campaign measurement in support of multiple brands and product lines (Medicare Advantage/DSNP, Medicare Supplement, ACA)- Guide a group of healthcare accounts, leading strategy, growth, client relationships and team development while consistently delivering against key campaign KPIs which support client membership growth and retention and agency revenue growth- Leading marketing strategy and execution across multiple managed care brands, partnering with health plan leadership and marketing teams to successfully deliver multichannel marketing campaigns,(Digital, DRTV/CTV, direct mail) that achieve projected cost per lead and cost per member targets for member acquisition and member value for retention- Building highly successful teams, that deliver on client KPIs and agency revenue and sales goals through strategic work driven through modelling, primary research, journey mapping, and segmentation- Served as co-chair on an ERG for North America for 3 years supporting corporate culture, inclusion and belonging, developing programming, branding and safe spaces for peers- Nominated by three different managers in three different years for high-performing leader programming and benefits.
Education
University of Missouri-Columbia
Bachelor of Journalism, Advertising
McKinsey Executive Leadership Certificate
Certificate, Executive Leadership
Skills
- Digital Marketing
- Marketing Management
- Multicultural Marketing
- Sports Marketing
- Strategy
- Advertising
- Integrated Marketing
- Marketing
- Telecommunications
- Advertising Management
- Account Management
- Marketing Communications
- Competitive Analysis
- Creative Direction
- Marketing Research
- Media Planning
- Wireless
- Social Media Marketing
- Public Relations
- Brand Management
- Marketing Strategy
- Leadership
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