Chenchu Lakshmi Sravya Elupuru
Senior Crm Developer @CriticalRiver Inc.
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WORK HISTORY
Senior Crm Developer @CriticalRiver Inc.
Pleasanton, CA, US
Developed low-code enterprise solutions using Canvas Apps, Model-driven Apps, and embedded Power BI components within Dynamics 365 and Dataverse. • Extended CRM functionality by creating custom plug-ins, workflows, and Azure Functions to automate processes such as lead assignment, SLA tracking, and duplicate detection. • Configured Omnichannel for Customer Service, enabling live chat, case routing, and sentiment analysis for improved customer engagement. • Built and deployed Power Virtual Agents chatbots, integrated with CRM and knowledge base articles to provide automated query resolution. • Enhanced CRM performance by optimizing FetchXML queries, client-side JavaScript, and solution layering, resulting in faster form load times and more efficient data retrieval. • Implemented data governance and auditing frameworks through audit logs, activity tracking, and scheduled data clean-up routines. • Established a governance model for citizen developers, delivering reusable Power Automate templates, custom connectors, and environment policies. • Designed role-based dashboards, charts, and scorecards within Dynamics 365 CE modules to track KPIs and deliver operational insights. • Configured Business Process Flows and rule-based automation to standardize sales, service, and field operations across CRM modules. • Integrated Azure DevOps pipelines for CI/CD, including automated builds, unit testing, solution deployments, and environment synchronization.
EDUCATION
University of Central Missouri
Master of Science - MS, Computer Science
Jawaharlal Nehru Technological University
Bachelor of Technology - BTech, Electrical and Electronics Engineering
ABOUT CHENCHU LAKSHMI SRAVYA ELUPURU
I am a Microsoft Dynamics 365 CRM and Power Platform Developer with 7+ years of experience designing, customizing, and deploying enterprise CRM solutions that improve customer engagement, streamline processes, and drive business transformation.My expertise includes extending Dynamics 365 with custom entities, plugins, workflows, and JavaScript, as well as building Canvas Apps, Model-driven Apps, and Power Automate flows to deliver user-centric and mobile-ready solutions. I have hands-on experience integrating CRM with external systems using Azure Functions, Service Bus, Logic Apps, REST/SOAP APIs, and leveraging Dataverse to build secure and scalable data models.I specialize in delivering data-driven insights through Power BI dashboards and SSRS/FetchXML reporting, helping leadership teams make informed decisions. With a strong background in Azure DevOps (CI/CD, pipelines, version control), I thrive in Agile/DevOps environments to deliver high-quality, scalable, and compliant solutions. Core Skills: Dynamics 365 (Sales, Service, Marketing), Power Apps, Power Automate, Dataverse, Power BI, Azure, C#, JavaScript, Plugins, Workflows, Integrations (REST/SOAP), SSIS, KingswaySoft, SQL Server. What I Deliver: Scalable CRM applications, streamlined business processes, secure and compliant architectures, and actionable analytics. Passion: Turning complex business requirements into intuitive, automated, and impactful digital solutions.I’m always eager to collaborate on Microsoft Business Applications projects and connect with professionals in the CRM, Power Platform, and cloud technology space.
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