Cedric C.
Director of Paid Search @Clue Digital
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WORK HISTORY
Director of Paid Search @Clue Digital
Built and scaled our Google Ads practice, earning Google Premier Partner status and placing us in the top 3% of agencies in Canada.Leading the paid search team and driving strategy across Google, Microsoft, and emerging platforms. I focus on building high-performing, scalable programs that deliver measurable results for clients, while collaborating closely with our trading team to bring ideas to life in-market.In addition to overseeing strategy, I lead and mentor our team, refine processes, and help shape how we approach performance media as an agency. I’m always looking for ways to push our thinking forward and evolve with the industry.While my core expertise is in search, I stay hands-on across broader media buying platforms, including TTD, DV360, Yahoo DSP, Amazon Ads & DSP, Meta, TikTok, Pinterest, and more.
EDUCATION
Beijing Language and Culture University
Chinese Language Program
Università di Siena
Italian Language Program
Shanghai Jiao Tong University
Chinese Language Program
Western University
Bachelor of Management & Organizational Studies - Honors, Consumer Behavior and Psychology
The University of Hong Kong
Strategic Management
SKILLS
ABOUT CEDRIC C.
A strategy leader focused on translating complex challenges into clear, actionable growth opportunities. Bringing a balance of analytical rigor and creative thinking to ensure ideas not only resonate, but drive measurable impact.Over the course of my career, I’ve partnered with brands and cross-functional teams across industries to build programs that connect with audiences in meaningful, differentiated ways. I’m particularly driven by solving ambiguous problems; identifying what works, what doesn’t, and where we can push further to unlock better outcomes.I thrive in collaborative environments and value strong, diverse perspectives. With a global outlook and a constant focus on what’s next, I’m committed to evolving strategies, challenging assumptions, and delivering work that stands apart.
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