Chen Xie

About Chen Xie

Senior Paid Media & Digital Marketing Strategist with 10+ years of experience driving…

Experience

1. Paid Media

   JFrog

   Jan 2020 — Present

   Accountable for developing and executing paid media strategies on a global scale, encompassing diverse channels such as Google Search & Display, Facebook, LinkedIn, YouTube, Stack Overflow, and more.\\\\n• Oversees budget in multi-millions allocated to diverse campaign categories, aimed at engaging audiences at various stages of the marketing funnel.\\\\n• Develops comprehensive reports to assess and track the performance of paid media initiatives across different stages of the funnel, towards the goal of driving MQL, SQL and Pipelines.\\\\n• Collaborates with global teams across departments, facilitating seamless project execution and goal attainment.\\\\n• Leverages Salesforce and Marketo platforms to devise an audience strategy based on interests, keywords, skills, and retargeting behaviors.\\\\n• Utilizes Tableau and Looker for leveraging business intelligence data, effectively optimizing campaigns to align with overarching business objectives.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Access
• Sem
• Mandarin
• Microsoft Excel
• Mobile Marketing
• Marketing Strategy
• Database Marketing
• Ppc
• Lead Scoring
• SEO
• Omniture
• Lead Management
• Dreamweaver
• Photoshop
• Marketing Research
• Qualtrics
• Direct Marketing
• Affiliate Marketing
• A/B Testing
• Online Marketing
• Email Marketing
• Competitive Analysis
• Search Engine Optimization (SEO)
• Marketing
• Search Engine Marketing (Sem)
• Spss
• Pay Per Click (Ppc)
• Google Analytics
• Wordpress
• Social Media
• Online Advertising
• Digital Marketing
• Facebook
• Marketo
• Web Analytics
• Keyword Research
• Campaign Management
• Integrated Marketing
• Eloqua
• Google Adwords