Jose Chema Jatem

About Jose Chema Jatem

I lead data strategy at Boddle Learning, where I work across user acquisition, user lifecycle, and product analytics to improve how our users sign up, activate, retain, and monetize over time. I turn channel data, user behavior, and product signals into strategies that improve efficiency and drive measurable business outcomes. I’ve helped evolve Boddle from a more intuition-led growth motion to a more mature, data-driven operating model. That includes improving acquisition quality, increasing organic share, redesigning lifecycle architecture, strengthening attribution, and building the measurement systems that guide budget, product, and roadmap decisions. I’m especially interested in roles where growth means improving the whole system, in a sustainable way, not just buying more traffic.

Experience

1. Senior Data Specialist

   Boddle Learning

   Jul 2025 — Present · US

   Lead growth strategy across paid and organic channels to drive teacher acquisition, activation, and retention through data-backed experimentation- Build full-funnel marketing systems that scale teacher signups and classroom use- Develop and maintain a marketing mix model to quantify the impact of each channel and optimize budget allocation across paid and organic efforts- Build and refine an attribution model for paid media channels to improve signal accuracy, understand true ROAS, and guide investment decisions- Conduct game economy analytics to measure in-game purchasing behavior, item performance, and currency balance trends that inform product design and monetization- Support product, marketing, and leadership teams with data-driven insights and storytelling that shape strategy, validate hypotheses, and guide decision-making- Analyze teacher and student behavior using SQL, Tableau, and BigQuery to uncover growth opportunities and improve retention and monetization- Collaborate with engineering and product teams to interpret performance trends, optimize feature rollouts, and align on measurable success metrics- Oversee lifecycle journeys and segmented email campaigns that move teachers from signup to student activation, supported by ongoing A/B testing and data analysis.

Education

• The University of Tulsa

  Master of Business Administration - MBA, Business Administration and Management, General

• Universidad Rafael Urdaneta

  Bachelor of Science - BS, Chemical Engineering

  2014 — 2018

• The University of Tulsa

  Master of Science - MS, Business Analytics