Chelsie Hodgkiss
Marketing Ops Leader | HubSpot Strategy & Salesforce Expertise | Optimizing GTM Workflows, BDR Processes, and Attribution Insights
- Role
- Director of Marketing Operations at Quilt Software
- Location
- Orem, UT, US
- LinkedIn followers
- 500 followers
About Chelsie Hodgkiss
I’m a strategic Marketing Operations leader with 16+ years of experience in the B2B SaaS space, currently serving as Director of Marketing Operations at Quilt Software. I specialize in optimizing GTM workflows, aligning Marketing, BDR, and Sales teams, and leveraging data-driven insights to deliver measurable business impact.I lead the strategy and implementation of our Marketing Operations function, owning HubSpot architecture and collaborating closely with cross-functional teams to ensure seamless lead management, sales enablement, and attribution accuracy. With strong Salesforce expertise, I partner with RevOps and sales leaders to build scalable processes that improve funnel efficiency and reporting visibility.Over my career, I’ve developed deep expertise across marketing automation, lead lifecycle management, campaign attribution, and cross-team workflow optimization. I thrive at the intersection of technology, process, and strategy—designing systems that drive efficiency while enabling BDR teams, AEs, and leadership to make smarter decisions faster.I believe in leading through impact, collaboration, and enablement—creating operational frameworks that empower teams to perform at their best while connecting our marketing engine to broader business objectives.I’m always open to connecting with marketing, operations, and revenue leaders who are passionate about building smarter GTM strategies, leveraging technology, and driving sustainable growth.
Experience
Director of Marketing Operations
Apr 2024 — Present
Quilt Software is the purpose-built technology platform powering specialty retailers across North America. Quilt helps Main Street businesses operate, grow, and compete like national chains.
Education
Provo College
M.A., Nursing
2010 — 2011
Skills
- Customer Service
- Html
- Leadership
- Responsive Web Design
- Microsoft Excel
- Team Building
- Css
- Sales
- Social Media Marketing
- Microsoft Word
- Team Leadership
- Public Speaking
- Social Media
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