Chelsie Daniels
CPG Category & Commercialization Strategist | Building Retail Growth Through Insight, Innovation & Collaboration
- Role
- Senior Category Development Manager at Chobani
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Chelsie Daniels
As Chobani\'s Senior Category Development Manager, my focus is on steering category growth through strategic problem-solving and robust go-to-market strategies. At Keurig Dr Pepper Inc, I honed my expertise by leading the go-to-market framework for several iconic brands, which involved close collaboration with cross-functional teams to ensure successful product launches and retailer exclusive launches.My core competencies lie in P&L accountability and fact-based selling, underpinned by continuous talent development to foster a high-performing team environment. With certifications in adaptability, resilience, and business strategy from McKinsey & Company, I am equipped to navigate the complex landscape of the CPG industry and deliver tangible results.
Experience
Senior Category Development Manager
Jul 2024 — Present · Plano, TX, US
Education
Clark Atlanta University
Bachelor of Business Administration (B.B.A.), Marketing
2007 — 2011
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