Chelsey Christiansen
Digital Strategy | Social Media | Influencer Marketing
- Role
- Senior Digital Marketing Strategist at Optum
- Location
- Mesa, AZ, US
- LinkedIn followers
- 500 followers
About Chelsey Christiansen
WHAT I DO - I am passionate about managing all facets of a digital ecosystem by…
Experience
Senior Digital Marketing Strategist
Aug 2021 — Present · Phoenix, AZ, US
Strategic planning, design and execution of successful digital marketing campaigns (B2B and B2C), including the development, presentation, implementation, and reporting of campaigns to inform future strategies. • Utilize marketing segments to effectively execute multi-channel campaign strategies that align with the corporate digital marketing strategy and achieve business objectives.• Establish strong relationships with stakeholders by understanding their solutions/products, goals, and target audiences. • Develop strong partnerships with cross-functional teams to ensure the use of best practices for campaign planning, tracking, execution, and process for maximum business impact.• Educate team members on ever-evolving social and digital platform. Give competitive or industry examples that grow the impact of social content.• Identify, monitor, and analyze effective benchmarks and metrics for measuring the impact of digital media initiatives, and refine strategies and tactics for greater reach and success.
Education
St. Cloud State University
M.S., Sports Management
2009 — 2012
University of South Dakota
B.A., Business Management
2005 — 2009
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