Chelsey B.

About Chelsey B.

Proficient in digital marketing, project management, and advertising, I specialize in orchestrating impactful campaigns and initiatives. My track record underscores a proven ability to deliver results-driven strategies and oversee projects from inception to completion seamlessly. With a talent for crafting compelling messaging that resonates with diverse audiences, I am uniquely positioned to elevate your organization\'s marketing efforts. Furthermore, my affinity for remote work is evident by a disciplined approach to productivity and communication, ensuring seamless collaboration across virtual teams. I am genuinely enthusiastic about the opportunity to bring my expertise to your organization and excel in a remote setting.

Experience

1. Senior Advertising Specialist

   Cox Automotive Inc.

   Jul 2024 — Present

   I specialize in managing and optimizing paid ad campaigns for automotive dealerships nationwide, leveraging Facebook, Google, TikTok, Instagram, X, and more to drive high-impact results. As a data-driven marketer, I combine industry expertise with creative execution to ensure dealerships stay ahead in an evolving digital landscape. Performance-Driven Results- link clicks & impressions on just $1,800 ad spend, ensuring cost-effective marketing- Competitive CPC as low as $0.03-$0.04, maximizing ad efficiency- Average CTR of 3.66%, with top-performing ads hitting 19.77% CTR- CPM as low as $1.16, optimizing reach and cost-effectiveness- Successfully managed ad budgets across multiple dealerships, ensuring optimal allocation and ROI growth.What I Do- Create, manage & optimize high-performing ad campaigns and organic social media strategies- Analyze ad performance to refine targeting, reduce costs, and drive conversions- Craft compelling ad copy & visuals tailored to each dealership’s inventory, promotions, and brand identity- Collaborate with dealership teams to align advertising strategies with business goals and market demands- Stay ahead of digital trends, integrating new ad formats, audience strategies, and emerging platforms like TikTok & X.

Education

• Southern New Hampshire University

  Master's degree, Public Administration

  2024

• Montclair State University

  Bachelor of Psychology (B.B.A.), Business Psychology

  2012

Skills

• Personal Development
• Marketing Strategy
• Customer Service
• Photo
• Lead Management
• Marketing
• Microsoft Office
• Customer Contact
• Advertising
• Adobe Premiere Pro
• Business Development
• Teamwork
• Digital Marketing
• Powerpoint
• Microsoft Excel
• Leadership
• Marketing Management
• Email Marketing
• Trade Show Planning
• Product Marketing
• Social Networking
• Social Media Marketing
• Management
• Digital Media
• Marketing Event Planning
• Microsoft Word
• Event Planning
• Social Media