Chelsey Perkins
Director of Marketing at Enterprise Electrical
- Role
- Director of Marketing at Enterprise Electrical
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Chelsey Perkins
I thrive where complexity exists, where information is scattered, priorities compete, and…
Experience
Director of Marketing
Nov 2019 — Present · Houston, TX, US
Conducted and led the company’s original comprehensive market analysis prior to launch, identifying key industry trends, target demographics, and competitive landscape to inform business strategy and positioning.•Championed the creation of brand identity, including logo design, brand standards, and comprehensive style guides.•Co-authored business plan, including the original business model, target client profiles, recruitment plans, mission, vision, core values, and first-year projections.• Developed and launched the company’s website, crafting compelling content and a strategic user experience to establish its digital presence. •Established all company social media and online business platforms to increase brand visibility.•Negotiated and set up vendor relationships for printing, merchandising, PPE, fleet branding, and signage, ensuring quality and cost-efficiency.•Built a comprehensive asset inventory of project information, images, collateral, and marketing materials.•Created a business development event plan, advising on industry events, client engagement, etc. with the highest return on investment.• Spearheaded the setup of the company’s URL and email systems, including domain purchase, email roll-out, and HTML signature design.•Designed and produced key marketing materials, such as brochures, advertisements, and signage, to promote services and increase brand awareness.•Lead the submission effort for awarded industry accolades, including the Excellence in Construction National Award and ABC Accredited Quality Contractor Program•Played a pivotal role in achieving an average and sustainable 30% year-over-year revenue growth
Education
Duke University - The Fuqua School of Business
CMO Program, Marketing, AI
Kilgore College
Associate's Degree, Dance
1996 — 1998
University of North Texas
Bachelor's Degree, Dance Therapy
1998 — 2001
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