Chelsey Dequaine-Jerabek

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHELSEY DEQUAINE-JERABEK

If you know me, you know I love three things: coffee, the outdoors, and sharing stories. With a background in journalism and media studies, I\'m an award-winning social media and digital marketing professional with more than a decade of news and audience growth experience. ACCOMPLISHMENTS• Published in an Arizona State University honors thesis on how generative AI is changing the landscape of reporting in local journalism.• Led website redesigns for Westword, Dallas Observer, Miami New Times, Phoenix New Times; launched social media, membership, and sponsored content strategies across all markets.• Worked on the team to launch the new captimes.com• Social media management of the Cap Times Instagram, making it our fastest-growing social media platform with a 240% increase in followers since July 2020.• Surpassed the Cap Times annual membership contribution goal through digital marketing campaigns and organizing virtual members-only events• American Family Insurance\'s DreamBank speaker on adjusting your marketing strategy during a pandemic• UW-Madison journalism course speaker on storytelling via social media• Social media panelist for the Wisconsin Entrepreneurs\' Conference in Madison• PRSA Madison PRO Day Breakout Session speaker on managing social media with multiple inputs• Gold ADDY Award winner for Isthmus Beer & Cheese Fest’s social media campaign• Named an In Business magazine Professional of the Week• Social Media Breakfast-Madison speaker on social media storytelling like a journalist• American Family Insurance\'s DreamBank speaker on using authentic social media storytelling to reach younger demographics• Second place winner for Madison’s Favorite Local Journalist, print and web (via Isthmus)• Social Media Breakfast-Madison panelist on how nonprofits can maximize their social strategy