Chelsea Wilson

About Chelsea Wilson

I’m a strategic marketing and brand leader with over a decade of experience building data-driven campaigns that inspire loyalty, drive engagement, and deliver measurable growth. My expertise spans brand strategy, content optimization, CRM development, lifecycle marketing, and cross-channel storytelling, all rooted in an analytical approach and a deep understanding of human behavior.Throughout my career, I’ve led go-to-market launches, omnichannel campaigns, and digital transformations for organizations across lifestyle, wellness, and nonprofit sectors. I’ve partnered cross-functionally with operations, creative, and technology teams to unify brand messaging, strengthen audience connection, and enhance ROI.From scaling integrated marketing programs that increased organic traffic by 70% to implementing CRM workflows that improved client retention by 30%, I’m driven by one mission: to help brands grow smarter, connect deeper, and communicate with purpose.Currently, I’m focused on leading innovative, insight-driven marketing strategies that bridge creativity with conversion, empowering brands and teams to achieve sustainable success.

Experience

1. Head of Social Media & Brand Strategy

   Cenegenics

   Nov 2025 — Present · Las Vegas, NV, US

   I own the social and brand strategy for a national longevity and preventive health organization, driving brand equity, audience growth, and digital market leadership. I set the strategic direction for content, campaigns, and platform growth across all major social channels, ensuring alignment with long-term brand positioning and business objectives.In this role, I serve as a partner to leadership, marketing, operations, and regional operational teams, delivering cohesive, premium brand experiences across national and local markets. I establish scalable standards, governance, and playbooks that enable regional execution while protecting brand integrity. Through performance insights and audience intelligence, I advise executive leadership on creative direction, investment priorities, and growth strategy to support Cenegenics’ continued expansion and category leadership.

Education

• Mesa Community College

  Associate's Degree, Fashion Merchandising

  2010 — 2012

• Woodbury University

  Bachelor’s Degree, Marketing

  2012 — 2014

Skills

• Digital Marketing
• Merchandising
• Social Networking
• Brand Awareness
• Management
• Teamwork
• Microsoft Office
• Sales
• Customer Service
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Marketing Research
• Fashion
• Advertising
• Leadership
• Visual Merchandising
• Research
• Marketing
• Microsoft Word
• Market Research
• Communication
• Public Speaking
• Marketing Communications
• Facebook
• Retail
• Social Media
• Time Management