Chelsea N. Cummins
Marketing Strategist | Driving Performance through Strategy, Storytelling & Analytics | Running on GA4 insights and Taylor Swift lyrics
- Role
- Digital Marketing Analyst at UPMC Health Plan
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Chelsea N. Cummins
As a full-funnel thinker, I help brands connect data, strategy, and storytelling—bringing clarity to complexity, aligning teams around KPIs, and building dashboards that make insights impossible to ignore.I was a marketer before I even knew it was a career path. Back in high school, nothing thrilled me more than developing dance themes, creating branding, and promoting events with thoughtful messaging. I didn’t realize at the time that this could be a job.After earning degrees in public relations and integrated marketing communications, I explored different industries—from higher education to legal, nonprofit, trucking, and agency life. With every step, I honed my skills and narrowed my focus, ultimately finding the sweet spot between my creative and analytical sides as a marketing analytics strategist.Every chapter of my career has been connected by a love of learning, an eye for detail, and the belief that data-driven decisions make the world go round.Outside of work, I’m a runner (currently training for my first marathon!), a baker who measures like a scientist, a Swiftie who overthinks lyrics, and a proud pug owner whose snoring sidekick frequently crashes video calls.Let’s build something thoughtful together—insightful strategy, meaningful journeys, and maybe a pie or two.
Experience
Digital Marketing Analyst
Jul 2025 — Present · Pittsburgh, PA, US
Education
West Virginia University
Master of Science (M.S.), Integrated Marketing Communications
2014 — 2015
Waynesburg University
Bachelor of Arts, Public Relations
2009 — 2012
Skills
- Social Media
- Integrated Marketing
- Public Relations
- Press Releases
- Writing
- Event Planning
- Newsletters
- Blogging
- Time Management
- Ap Style
- Editing
- Illustrator
- Indesign
- Storytelling
- Public Speaking
- Journalism
- Feature Articles
- Wordpress
- Mailchimp
- SEO Copywriting
- Web Analytics
- Google Analytics
- Copywriting
- Advertising
- Marketing Strategy
- Brand Management
- Crisis Communications
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.